The most challenging part of building a Web site is not so much the nuts and bolts of development; it’s the planning and conceptualization. Before any actual designing and development can take place, you need to define your Web site’s main purpose, what message you wish to convey, and how this message will be conveyed.
You will also need to have a firm understanding of your core audience, and cater to its needs and style. A graphic design firm’s Web site, for example, shouldn't look like a financial institution’s Web site because they convey different messages to different audiences. The design concept for the former must project a creative and hip style whereas the latter must convey trust and security.
No one can tell you your Web site concept. This is something you need to determine on your own. Although there are many business- and industry-specific factors that contribute to a Web site concept, most are based on your:
Business’s brand identity
Industry type
Target audience
Web site’s purpose
Web site goals
Online expectations
Long-term business goals
Before we begin the process of developing your new web site, we recommend spending a few moments with our BEST PRACTICES: DEVELOPING A WEB SITE guide. This informative guide will assist you in understanding the intricate process of web design and development.
THE WRITING'S ON THE WALL
GRAPHIC DESIGN : DEFINED
CLIENTS SPEAK OUT! DALACE-SKYE DUVALL: DIRECTOR : SKYEWARD BOUND RANCH It is so rare in today's business world to find a company that truly exemplifies the word "professionalism". Smoking Mouse took our charitable organization and transformed it into the hitech world of the 21st century. With all new materials, website construction and maintenance, brochure design and printing, and logo retooling, Smoking Mouse has taken our charity to a platinum level of excellence.
We highly recommend Smoking Mouse to any and all businesses in need of a logo overhaul to a complete corporate visual restructuring.
TOM SCHARA : VICE PRESIDENT OF SALES : EAGLE INCENTIVES
I don’t often write letters on behalf of other companies but I am this time. Smoking Mouse Design is a company that I have used for web site design, for customer art , brochures, and anything connected to graphic art. We have used this company since the day they opened their doors. Lana and I strongly recommend Smoking Mouse design for your graphic needs. At Eagle Incentives we know that in tough economic times we all need to support the small business owners of America. Small business is the back bone of America. Check out the web site they designed for us. www.eagleincentives.com
WILLIAM LEE : PASTOR OF MEN'S MINISTY : CROSSROADS BIBLE CHURCH
The team at Smoking Mouse has an easy going personality that fits well with their sense of loyalty and willingness to serve. They relate well with others of differing age and social backgrounds. I believe they are a benefit to any organization that wishes to make use of their creative talents.
JASON LANGFORD : VP OF MARKETING OPERATIONS : RESPONSE BRIDGE
I am pleased to write this letter of recommendation for Smoking Mouse. They worked with me in the product development and design department at James One and Get Started Media for close to a year. During their time and involvement with us, we interacted frequently and depended on them for mission critical thinking, planning and action. Very goal oriented as well as team players,Smoking Mouse was always easygoing and highly valued by the rest of our team. They are dedicated to their work and the job at hand. Smoking Mouse demonstrated from early in the project that they understood what business is all about. They were well organized and thrived under adversity. They kept a sharp eye on the bottom line, but realized too that customer satisfaction is what makes or breaks your business. I suppose doing well in business is easy if you are, as they are, driven in equal measure by both quality and efficiency. I have no hesitation in recommending Smoking Mouse for any project pertaining to project development, graphic, web or print design. I feel confident they would be an asset to your organization's success.
SLICED BREAD: THE IMPORTANCE OF BRAND RECOGNITION
LOOKING FOR SOMETHING? SEARCH THE SITE
CLIENT LOGIN
OUR METHODOLOGY
Smoking Mouse is a professional Internet strategy and web and print design studio based in Dallas, Texas. We specialize in best-in-class corporate identity, brand recognition, web site design, online marketing, search engine optimization, traditional marketing and print design. Smoking Mouse features an integrated team of web consultants, creative designers, writers, programmers and marketing professionals that know how to get your company results in the market with an emphasis placed on ROI.
Our business-driven approach separates us from typical web and print design companies. For the past seven years, we have built a reputation for creating an unparalleled return on investment for our clients while offering custom design services at cookie-cutter and do-it-yourself prices. If you are serious about your web and print design success, we can get you there.
Strategic thinking, top designers, personal attention, competitive prices, real world results - discover the Smoking Mouse difference.
