Smoking Mouse is dedicated to bring you competent, in-depth resources to guarantee your success in Web Site Standards, Marketing, SEO, Brand Awareness and Advertising. We believe that the more you know and the more awareness you have about industry trends and practices, the more prepared you will be in growing your company.

We offer these resources for one reason; WE BELIEVE IN THEM. Smoking Mouse is continually building it's skill sets and knowledge base in an effort to stay on par with market trends. It is our future that depends on setting trends and standards in the graphic design and branding industry.

We hope these resources will help you as well in your journey along the way.

If there are any resources we can help you with or explain better, feel free to contact us and we'll get back to you!

The most challenging part of building a Web site is not so much the nuts and bolts of development; it’s the planning and conceptualization. Before any actual designing and development can take place, you need to define your Web site’s main purpose, what message you wish to convey, and how this message will be conveyed.

You will also need to have a firm understanding of your core audience, and cater to its needs and style. A graphic design firm’s Web site, for example, shouldn't look like a financial institution’s Web site because they convey different messages to different audiences. The design concept for the former must project a creative and hip style whereas the latter must convey trust and security.

No one can tell you your Web site concept. This is something you need to determine on your own. Although there are many business- and industry-specific factors that contribute to a Web site concept, most are based on your:

Before we begin the process of developing your new web site, we recommend spending a few moments with our BEST PRACTICES: DEVELOPING A WEB SITE guide. This informative guide will assist you in understanding the intricate process of web design and development.